Tips
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'Common nouns
(such as dog, tree, fence)
are stronger than abstract nouns (such as truth, honour, poverty). Common nouns are easily seen, instantly visualised.

Precise nouns (such as spaniel, gum-tree, picket-fence) are even stronger because they evoke a more vivid, a more distinct picture.'

How to Write and Sell Articles, p70
June Duncan Owan
Penguin, 1992

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